Vegetable Oils in Beauty and Personal Care Market Size, Share, Growth Drivers, Latest Trends, Leading Companies, and Forecast – 2031
The vegetable oils in beauty and personal care market is projected to grow from USD 5.84 billion in 2026 and to reach USD 7.72 billion by 2031, at a Compound Annual Growth Rate (CAGR) of 5.8% during the forecast period. The demand for vegetable oils in the beauty and personal care market is expected to increase significantly, with a consumer group that is increasingly becoming more aware of the benefits of natural, plant-based lipids for skin and hair health. Unlike synthetic mineral oils or silicones, natural vegetable oils rich in essential fatty acids, vitamins, and antioxidants offer superior biological affinity and biocompatibility that mimic human skin. Vegetable oils can be added to creams, lotions, hair serums, and color cosmetics to enhance moisturization, barrier repair, and overall product efficacy. Popular botanical sources like coconut, sweet almond, jojoba, and argan oil are widely favored, with scientific and clinical verification supporting their safety, nourishing properties, and suitability for sensitive skin. The increasing acceptance among a growing number of health-conscious consumers, as well as the rising popularity of products based on clean-label formulations and sustainable sourcing, is likely to further boost the outlook for the vegetable oils in beauty and personal care market.
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By type, argan oil segment to exhibit fastest growth rate during forecast period.
By type, the argan oil segment is projected to witness the highest CAGR in the vegetable oils in beauty and personal care market, supported by its premium positioning, multifunctional skin- and hair-care applications, and rich composition of unsaturated fatty acids, tocopherols, sterols, and other bioactive compounds. Scientific research has reported moisturizing, antioxidants, skin-barrier-supporting, and conditioning properties of argan oil, supporting its incorporation into facial creams, moisturizers, serums, hair oils, shampoos, conditioners, and other premium beauty formulations.
The segment’s growth is further supported by increasing incorporation of natural and plant-derived ingredients into premium beauty formulations. Research has demonstrated that topical argan oil can improve skin hydration and reduce trans epidermal water loss, providing a functional basis for its use in skin-care products. Its combination of fatty acids and antioxidant compounds also differentiates it from conventional vegetable oils and supports its positioning in moisturizing, anti-aging, nourishing, and hair-conditioning applications.
By application, hair care segment to record highest CAGR during forecast period.
Hair care is a significant application for vegetable oils in the beauty and personal care market because of their proven benefits, including improved lubrication, manageability, deep conditioning, and damage protection. Research published in the International Journal of Trichology highlights that specific oils, like coconut oil, possess a high affinity for hair proteins (due to lauric acid) and can penetrate the hair cortex to significantly reduce protein loss in both damaged and undamaged hair. These unique protective and strengthening capabilities, combined with the wide availability of botanical emollients like sunflower, jojoba, macadamia, and moringa, drive their extensive adoption across shampoos, conditioners, hair oils, and leave-in treatments.
For instance, L’Oréal utilizes coconut oil across its hair care formulations, including shampoos, leave-in products, and vegetable dyes, leveraging its affinity for hair proteins to penetrate the hair fiber and protect it from damage while delivering nourishment, shine, suppleness, strength, and detangling properties.
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Asia Pacific to account for significant share of global vegetable oils in beauty and personal care market
The Asia Pacific region is segmented into China, Japan, India, Australia & New Zealand, and the Rest of Asia Pacific. The vegetable oils in beauty and personal care market in Asia Pacific is projected to grow from USD 1.95 billion in 2026 to USD 2.70 billion by 2031 at a CAGR of 6.7% during the forecast period. Consumer preference for natural oil ingredients such as argan and jojoba oil and the rising awareness of the benefits of vegetable oils for beauty and personal care are major factors responsible for driving market growth in the region. Vegetable oils are increasingly used in applications such as skin care, hair care, cosmetics, makeup, color, infant care, body care, and oral care. The Asia Pacific region is one of the largest vegetable oil-producing regions; the availability and affordability of these oils and the growing awareness of health benefits in beauty and personal care are expected to drive the market.
Furthermore, the Asia Pacific beauty and personal care market is witnessing strong growth, supported by the rising popularity of Korean and Japanese beauty trends and increasing consumer preference for natural and plant-based ingredients. This shift is driving greater adoption of vegetable oils, such as coconut, rice bran, camellia, jojoba, and sunflower oils, across skincare, haircare, and other personal care formulations.
Leading Vegetable Oil in Beauty and Personal Care Companies:
The report profiles key players such as BASF SE (Germany), ADM (US), Cargill, Incorporated (US), Croda International plc (UK), Vantage (US), All Organic Treasures GmbH (Germany), Sophim (France), AOS Products Pvt. Ltd. (India), CREMER OLEO GmbH & Co. KG (Germany), Hallstar (US), and others.
Recent Developments in the Vegetable Oil in Beauty and Personal Care Industry
- June 2026: Louis Dreyfus Company announced plans to build a new sunflower and soybean processing plant at its existing industrial site in Bahía Blanca, Argentina. The new facility is expected to have a daily crushing capacity of up to 4,000 metric tons of sunflower seeds or soybeans, enhancing vegetable oil processing capabilities, improving operational flexibility, and strengthening the supply of vegetable oils for global end-use industries, including beauty and personal care.
- June 2025: Gustav Heess announced the commissioning of its new production facility in Bischofswiesen, Germany, designed to support continuous 24/7 production of specialty vegetable oils for the cosmetics, food, and pharmaceutical industries. The facility incorporates advanced Indus Big Bag handling systems, enabling uninterrupted raw material flow, up to 60% space savings, improved batch traceability, and enhanced operational efficiency while processing more than 100 types of vegetable oils. The investment strengthens Gustav Heess’ production capacity and supports the growing demand for high-quality vegetable oils used in beauty and personal care applications.
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