William Shifrin Releases A New Book to Help Sales Professionals Build Stronger Client Relationships
ATLANTA, GA – August 14, 2026 – Technology sales professional William Shifrin has released his new book, The Coaching Advantage: Lessons for Success in Tech Sales and Leadership. Drawing on his experience across education, athletics, and enterprise technology sales, the book explores how a coaching mindset can help sales professionals build stronger client relationships, solve complex business challenges, and become more effective leaders.
In The Coaching Advantage: Lessons for Success in Tech Sales and Leadership, William Shifrin draws a direct line between the skills that build winning teams on the field and in the classroom. He also teaches the skills that separate average sales representatives from top performers in high-stakes technology sales.
“The best sales conversations don’t feel like selling at all,” says William Shifrin. “They feel like teaching someone how to solve a business problem. When you stop pitching and start coaching, everything changes.”
William Shifrin credits much of his success in technology sales to the skills he developed as an educator and football coach. He applies the same disciplined preparation, strategic planning, and thoughtful questioning from those roles to understanding client needs, identifying business challenges, and delivering effective technology solutions.
The book offers a practical framework for anyone entering or advancing in tech sales and leadership, especially those arriving from unconventional careers.
William Shifrin’s message to readers is simple: your background is your greatest differentiator.
The Coaching Advantage: Lessons for Success in Tech Sales and Leadership is available now on Amazon. To learn more about William Shifrin and his work, visit his website.
About William Shifrin
William Shifrin is a technology sales and leadership professional and the author of The Coaching Advantage: Lessons for Success in Tech Sales and Leadership. Drawing on his professional experience, Shifrin focuses on practical approaches to sales, leadership, customer relationships, and professional development. His work is centered on helping professionals build trust, navigate complex business decisions, and develop repeatable strategies for long-term success.
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Company Name: WIlliam Shifrin
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Website: https://www.williamshifrin.com/
