He Spent 15% More on a Vending Machine – and Says He Now Earns Four Times the Average
MIAMI, Florida – June 20, 2026 – When vending operator Corey Roew came to VMFS USA, he asked for something most operators don’t: a weatherized, outdoor-rated custom version of one of the platform’s core machines. The modification added roughly 15% to his upfront cost — a premium conventional wisdom said he’d struggle to recover.
By his own account, the opposite happened. The outdoor unit opened up high-traffic, exposed, around-the-clock retail environments where standard vending simply can’t be deployed. Roew reports $4,000 to $5,000 in monthly revenue per machine — roughly four times what an average machine generates.
“Everyone told me the custom build was money I’d never get back,” said Corey Roew. “It turned out to be the whole reason the business works. The machine goes where the customers actually are.”
VMFS USA — a full-stack automated retail platform that pairs proprietary software, AI vision, payments, and location intelligence with custom hardware and white-glove deployment — says Roew’s result reflects a core company belief: build for the location first.
“The hardware and software should bend to the location, not the other way around,” said Jose Perez, Co-Founder and CEO of VMFS USA. “In a category that pushes commodity machines, the margins actually live in customization. When you build for where the demand is, the unit economics tend to break in the operator’s favor.”
Roew’s outdoor deployment is one example from a network of independent operators using VMFS across all 50 U.S. states and Puerto Rico. Revenue figures are operator-reported and approximate, and vary by location, product mix, and route.
About VMFS USA
VMFS USA is a full-stack automated retail platform — software, hardware, payments, location intelligence, and operations — powering vending operators, brands, and institutions across all 50 U.S. states and beyond. Headquartered in Miami, Florida, VMFS combines proprietary software (VMFS Cloud) and AI vision with sourcing, custom hardware builds, and white-glove deployment. Learn more at vmfsusa.com.
Media Contact
VMFS USA — Press Office
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Phone: (305) 395-3997
Web: vmfsusa.com
Note to Editors
Corey Roew is available for interview, and on-site photography of the outdoor deployment can be arranged on request. Revenue figures are self-reported and approximate.
Media Contact
Company Name: VMFS USA
Contact Person: Jose Perez
Email: Send Email
City: Miami
State: Florida
Country: United States
Website: vmfsusa.com
