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Teachify: A case study for the ‘anti-work’ movement

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Teachify: A case study for the ‘anti-work’ movement

January 20
21:42 2022

The education industry is littered with ‘administrative bloat’. The idea that administrators, and not teaching staff, have reaped the benefits over the rising cost of education is not a new one. According to Forbes, over the last four decades, education prices have increased at twice the rate of inflation, while teachers are still paid underwhelming wages. 

Within Australia, the typical teacher/tutor in the tutoring industry would only earn about 60% of the revenue generated by their labour. The general trend is that the larger the company the lower the pay. A particularly egregious example is an ASX-listed company that (as of Jan 2022) charges $80 per lesson while only paying their tutors a meagre $25. That is nearly a 70% cut from the teachers’ labour; whether or not the administrators provide 70% of the value to the student is questionable.

Most tutoring companies are marketing/HR agencies that happen to do tutoring on the side. They seem to focus more on their own corporate branding than the students who sit in their classes. While the students and customers may be courted with pretty branding and marketing, this comes at the expense of quality teachers. The pay is so low that teacher turnover is very high and their ability to retain and attract talented teachers is very limited. This comes at the detriment of the student and to the benefit of management and their investors.

The enrichment of ‘fat cats’ within the industry has conflicted with the rise in the ‘anti-work’ movement. In the post pandemic world, communities are ever more focused on corporate behaviour and treatment of the ‘little guy’. New ideas such as ‘The Great Resignation’ have shone a new light into the expectations of employees and contractors. Individuals now care more about their work conditions and pay, while also having much higher expectations for their employers. 

Other companies such as Teachify (teachify.com.au) have shown desires to democratise the tutoring industry. Teachify has exploded onto the education scene and exceeded all expectations. Their goals are to provide a marketplace and software to teach where teacher and tutors are judged based on their proven track records. The marketplace is market-determined so tutors have the incentive to innovate, improve and support students to the best of their ability. The platform aims to take a small flat fee from the tutors (after a brief commission period with the student). 

The post pandemic world has put the tutoring industry on its head. There is still heavy uncertainty as to where the industry is headed. It may still take years before this becomes clear. 

Media Contact
Company Name: Jordan Song Publishing
Contact Person: Jordan Song
Email: Send Email
Country: Australia
Website: https://www.teachify.com.au