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Xeric Launches the First NASA Watch with an American Movement

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Xeric Launches the First NASA Watch with an American Movement

August 31
23:39 2021
The brand aims to revive the production of quality watch movements in the United States.

In 1971, the Apollo 15 mission took lunar exploration to the next level when they introduced the first lunar roving vehicle, allowing astronauts to venture out and collect samples further than ever before. Now, 50 years later, Xeric Watches ( celebrates American ingenuity and introduces the Xeric NASA Apollo 15 Collection, the first Xeric watches to feature American movements that are available in both automatic and moonphase variations. This collection is created for timepiece aficionados who want to wear a piece of space on their wrists as the dial of select models is made from a slice of actual meteorite.

Xeric’s latest piece in the collection, the NASA Apollo 15 Mission American Automatic & Moonphase Watch, has kept the best elements of the original design and made significant upgrades.

The overall size of the Apollo 15 is now slimmer, lighter and more wearable for a greater variety of wrist sizes. It features a coin-engraved solid steel case back, depicting the lunar rover where it sits today and commemorating the 50th anniversary of its arrival on the surface of the moon.

Like an astronaut’s helmet, the curved sapphire crystal provides the ultimate in-scratch resistance while an anti-reflective coating reduces glare. The newly designed grille remains reminiscent of a spacecraft window looking out at the stars while increasing the area of Swiss Super-LumiNova for improved legibility in both light and dark conditions.

Xeric is supporting movement production right here in the United States. All movements in the Apollo 15 Collection are assembled, tested and regulated at Fine Timepiece Solutions (FTS) in Fountain Hills, Arizona, utilizing industry-leading standards and advanced manufacturing methods.

FTS USA is the first major supplier manufacturing and assembling watch movements in the United States of America in the last four decades. They combine the efficiencies of modern mass production with the hands-on expertise and oversight of specialists and components from the USA and around the world to re-establish an American source for watch movements, components, assembly and testing.

The AmeriChron Automatic movement is designed and approved by certified master watchmakers, giving reliable timekeeping and a 40-hour power reserve. The AmeriQuartz Moonphase version of the Apollo 15 tracks the current phase of the moon through its 29.5-day cycle.

“We’re looking forward to a future ‘made in America’ watch, and by supporting this project, we’re one giant leap closer!” shared Mitch Greenblatt, co-founder of Xeric.

Xeric holds the title for the most funded watch campaign in history at $5.4 million and nearly 18,000 backers. They have launched over 13 successful campaigns on Kickstarter since they started in 2013.

Crowdfunding has been start-ups’ source of alternative finance, gathering like-minded people all over the internet to back up a product or event. As one of the top crowdfunding sites today, Kickstarter has been instrumental in raising the funds needed for Xeric to launch its uniquely designed watches.

Xeric believes in deconstructing traditional watch displays and showing time in new and unique ways. With the help of over 32,000 backers, their watches have struck a pulse with the Kickstarter community. And with more than $10 million raised over their thirteen previous projects, they have launched some of the most successful watch campaigns on Kickstarter.

More information can be found at

About Xeric Watches

Xeric watches are designed in California and produced on an artisanal scale, making high-end mechanical features accessible to a broad cross-section of horological enthusiasts.

Media Contact
Company Name: Xeric Watches
Contact Person: Mitch Greenblatt
Email: Send Email
Country: United States